Promotional advertising for the Francouvertes Festival.
The organization wanted us to produce a video that would form part of the communications plan for the 19th edition of the festival and make it possible to reach a new wave of fans. Since the Francouvertes is a cultural organization, we also had to work with a limited budget.
We settled on a very simple, dynamic and colourful concept inspired by the branding chosen for the festival’s new edition. We decided to use matryoshka (Russian nesting dolls) to evoke the festival’s mission, which is to promote the discovery of new musical talent.