s

Approach

SPORT, a creative agency specializing in video, combines the strengths of three production houses that, for years, navigated the rarified space between advertising and storytelling. The goal of this vibrant new collaboration is to reach the right audience through the creation of powerful advertising rooted in narrative and fueled by audacity. At SPORT, we love spinning yarns. And, lucky for us, people love hearing a good tale. Sweet.

Image

We speak the language of the web: concise and striking. In the Internet world, a universe both visual and ever in the moment, being boring is simply not an option. That’s why we strive to create extraordinary advertising and craft memorable experiences for your audience.

Movement

Unencumbered, agile, and quick, we constantly evolve to keep pace with a rapidly changing industry. The key: adapting to meet your real needs, one campaign at a time. By cultivating relationships with long standing partners, all established experts, we are building the agency you need so that you, too, can keep pace and react quickly when necessary. Our hope: that your brand moves forward through a natural process of idea-sharing.

Colour

Each campaign must be unique and faithfully reflect your image. To truly represent your brand, each campaign must speak with your own authentic voice. We want to help you find your voice, your distinctive style. Working in close collaboration with you, we dig deep to find THE idea that will make you stand out from the crowd. Internet is a boundless source of content of all kinds. We want your content to shine and get noticed.

  • MOUVEMENT DELUXE

  • DEMO

  • CLUB 1909

  • CORPO DE NOËL

  • FRANK & OAK

  • HÉROS DE KARAOKÉ

  • 3 MONTHS

  • BAnQ

  • HOMME

  • L’ATELIER DE JOËL

  • LES FRANCOUVERTES

Our agency is made up of multi-talented specialists primed to act regardless of the situation. Whether your project requires a strategic strike force or experts able to go the distance, we’re ready to build the right team. We’re proud of our crew, a collective with extensive range that draws on diverse experience in literature, theatre, interactive media, event planning, and feature and documentary film. Our rich and varied experience on tap informs all of our productions. And that makes all the difference.

  • Maurice Vadeboncœur

    Maurice Vadeboncœur

    Artistic Director

    Our mysterious figurehead at SPORT, short on small talk but big on thinking, Maurice inhabits the technological cutting edge whilst seeking refined beauty. He also has flippers for feet and jots notes on cardboard coffee cups. In short, he’s your ultimateWeb geek.

    See the LinkedIn profile
  • Johannie Deschambault

    Johannie Deschambault

    Producer

    In addition to producing advertising campaigns, Johannie handles the development of feature and documentary projects for SPORT. She surrounds herself with solid production teams, wears lavish evening gowns and beats the rest of the team hands down in arm-wrestling.

    See the LinkedIn profile
  • Marc-Antoine L. Frenette

    Marc-Antoine L. Frenette

    Artistic Director

    Creative to the bone and intense, when the going gets rough, Marc-Antoine hangs tough in order to create the ultimate image and spot-on look and feel. Tireless and one-of-a-kind, if asked to dress up as tiger for a photo shoot, he’s game.

    See the LinkedIn profile
  • Mathieu Handfield

    Mathieu Handfield

    Creative Director

    A jack-of-all-trades with a unique career trajectory, Mathieu is the Creative Director at SPORT. An actor, author and mountain climber, he frequently floats truly excellent bad ideas, like dubbing an agency “SPORT” or suggesting that one of his colleagues dress up like a tiger for a team photo.

    See the LinkedIn profile

Collaborators

  • Alexandre Paquet
    Alexandre Paquet

    Alexandre Paquet

    Set Designer

  • Clélia Brissaud
    Clélia Brissaud

    Clélia Brissaud

    Set Designer

  • Frédérik-Toran Nissen
    Frédérik-Toran Nissen

    Frédérik-Toran Nissen

    Web Strategist

  • Michael Binette
    Michael Binette

    Michael Binette

    Sound Designer

  • Guyaume Robitaille
    Guyaume Robitaille

    Guyaume Robitaille

    Editor

  • Pascal Brullemans
    Pascal Brullemans

    Pascal Brullemans

    Interactive Screenwriter

  • Marie-Pier Fortier
    Marie-Pier Fortier

    Marie-Pier Fortier

    Set Designer

  • Sandrine V. Bourque
    Sandrine V. Bourque

    Sandrine V. Bourque

    Writer

  • Nicolas De Montigny
    Nicolas De Montigny

    Nicolas De Montigny

    Production Manager

  • Simon Lacroix
    Simon Lacroix

    Simon Lacroix

    Creative Advisor/Screenwriter

  • Maxime Pouliot
    Maxime Pouliot

    Maxime Pouliot

    Visual Designer

  • Vanessa Hauguel
    Vanessa Hauguel

    Vanessa Hauguel

    Writer

  • Jean Malek
    Jean Malek

    Jean Malek

    Photographer/Director

  • Le Cheval
    Le Cheval

    Le Cheval

    Ham-Meister

  • Christopher Langston
    Christopher Langston

    Christopher Langston

    Editor

  • Gabriel D’Almeida Freitas
    Gabriel D’Almeida Freitas

    Gabriel D’Almeida Freitas

    Creative Advisor/Screenwriter

  • Michael Wasiak
    Michael Wasiak

    Michael Wasiak

    Graphic and Motion Designer

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