Promotional video for HOMME magazine’s "Rétro Rock" issue
Categories Advertising
01. Challenge
HOMME magazine wanted to take advantage of a photo shoot to produce a promotional video for its "Rétro Rock" issue. Working under a very tight deadline, our team had to showcase both the clothes and the models.
02. Strategy
MALF, the director, decided to tackle the challenge by choosing a very precise look. He overlaid images onto a 50s soundtrack and added a grainy look reminiscent of film. To boost the impact and his unique aesthetic, he shot the clip so that it could be played as a loop.
03. Results
We’ll keep you posted!
Models
Taras and Catherine (Folio)
Director
MALF
Producteur
MALF
Director of Photography
Maurice Vadeboncoeur
Stylist
Martin Boucher
