Promotional video for HOMME magazine’s "Rétro Rock" issue

Categories Advertising

01. Challenge

HOMME magazine wanted to take advantage of a photo shoot to produce a promotional video for its "Rétro Rock" issue. Working under a very tight deadline, our team had to showcase both the clothes and the models.

02. Strategy

MALF, the director, decided to tackle the challenge by choosing a very precise look. He overlaid images onto a 50s soundtrack and added a grainy look reminiscent of film. To boost the impact and his unique aesthetic, he shot the clip so that it could be played as a loop.

03. Results

We’ll keep you posted!

Models
Taras and Catherine (Folio)

Director
MALF

Producteur
MALF

Director of Photography
Maurice Vadeboncoeur

Stylist
Martin Boucher