Short video clips featuring Jay Baruchel playing a Canadian Habs fan desperate to get up close to his idols.

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01. Challenge

The Rooster agency approached us to act as executive producers on this major project. The challenge was considerable. Under a very tight deadline, our mandate was to create striking visuals that would effectively support the scripts and respond to extremely high fan expectations while making sure not to compromise the Habs’ reputation.

02. Strategy

By building a solid, rapid-response production team, we anticipated the needs of the creative team and made it possible to produce the series in record time.

03. Results

1,230,600 views in one month… That’s more than one view per second earned through 3,750 direct fan shares, proof positive that the series hit the mark.

Jay Baruchel

Producer and Writer
Rooster NY + Anchor Wolrdwide

Kurt Lustgarten

Associate Producers
MALF, Johannie Deschambault et Patrick Bilodeau

Director of Photography
Maurice Vadeboncoeur

Art Directors
Alexandre Paquet et Clélia Brissaud

Production Manager
Nicolas De Montigny

Sound Recording
Maxime Dumesnil