Short video clips featuring Jay Baruchel playing a Canadian Habs fan desperate to get up close to his idols.
Categories Advertising
01. Challenge
The Rooster agency approached us to act as executive producers on this major project. The challenge was considerable. Under a very tight deadline, our mandate was to create striking visuals that would effectively support the scripts and respond to extremely high fan expectations while making sure not to compromise the Habs’ reputation.
02. Strategy
By building a solid, rapid-response production team, we anticipated the needs of the creative team and made it possible to produce the series in record time.
03. Results
1,230,600 views in one month… That’s more than one view per second earned through 3,750 direct fan shares, proof positive that the series hit the mark.
Cast
Jay Baruchel
Producer and Writer
Rooster NY + Anchor Wolrdwide
Director
Kurt Lustgarten
Associate Producers
MALF, Johannie Deschambault et Patrick Bilodeau
Director of Photography
Maurice Vadeboncoeur
Art Directors
Alexandre Paquet et Clélia Brissaud
Production Manager
Nicolas De Montigny
Sound Recording
Maxime Dumesnil
